April 28, 2021
thirteen:50
Are you not certain which Facebook ad formats to use? This guide will outline all the unlike advertizing formats and help yous best utilise each ane of them.
As a digital marketer, you know the importance of unlike advertizement formats.
With approximately ten million businesses advertisement on Facebook, it becomes even more important to get your ad entrada right. Furthermore, the number of businesses using Facebook to advertise is constantly growing so the pressure to stand out is on.
There are many ways in which y'all tin can employ the Facebook platform to promote your business concern. Facebook offers a large selection of ad formats that feature images, videos, and text.
It is useful to sympathize that these formats take dissimilar specifications you should set in your ad accounts in the Facebook Business organization Manager. Furthermore, the different factors that you need to consider earlier choosing your ad format.
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Furthermore, Information technology is useful to attempt out each advertizing format, so that you don't miss out on potential target audiences. Each format is suited for different audiences, this can be based on age, gender, location, and much more.
Testing out these formats will ensure that your new advertising campaigns will out-perform your existing ones.
Using the all-time Facebook ad formats for your business is of import for achieving your goals and maximizing your results. Hither you can empathise all that y'all demand to know about Facebook ad formats.
What are campaign objectives?
Before you get-go creating your Facebook ad campaigns, it is useful to align your entrada objectives with your business goals. Furthermore, defining your objectives also helps Facebook optimize your ads for the specific goals and results yous want to come across.
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Inquire yourself this question: "What practice I want people to do when they see my ads?" For instance, if you desire to create ads that encourage people to make immediate purchases on your products, you can create ads that promote these products.
Categories of objectives
Facebook has outlined 3 categories of objectives that may exist useful to your business organisation. They are awareness, consideration, and conversions, according to the typical marketing funnel.
Depending on which stage your specific campaign relates to, is how you will decide your objectives.
Sensation
These objectives bring almost an increment in interest in your product or service. Increasing your brand awareness will allow more people to know what your business organization is and its production or service. The more than brand awareness your business concern has, the greater your reach volition be.
Consideration
Consideration is a category of objectives that will go people to think about your business organisation and hopefully drive them to seek more than information.
Using the different objectives that fall under consideration, such as Traffic and Engagement , could increase the number of people who visit your website and reach more people who are more than probable to interact with your posts.
Conversions
You desire more than people to buy your products or services. The conversion objectives volition help you do just that.
It aims to get people who are interested in your production or service to take activeness on your business organization's site. It tin be every bit simple every bit having them add to the cart, register for your website, or brand a purchase.
Your objectives should focus on the outcome that you want to achieve for your business concern. You can choose more than one objective every bit you are most probable going to run many different ad campaigns that all have dissimilar goals.
What are the different ad formats?
Facebook has created different advertizing types and formats, which means you lot can choose one that volition suit your campaign.
This commodity will uncover exactly what each advertizing format is, how to employ them, their specs and advertizement sizes, and the advantages and disadvantages of each one. It will besides provide you with the data that volition help y'all test out and decide which formats will best accommodate your audiences.
Facebook Single Epitome ads
Single image ads are the oldest forms of Facebook advertising. They are elementary to set up and easy to use.
Once you lot have determined your objective, all that yous need to practice is choose your target audience and upload your ads. Single image ads support a brief write-upwardly, headlines, and a single picture with a link.
This type of advertisement is a great way to introduce your business to the many users that interact on Facebook. It can assistance y'all reach a lot of customers and build interest and make awareness relatively fast.
These ads characteristic a unmarried image and text and a link dorsum to your target page. But, y'all are just able to use one image! And then, you must choose an image that is interesting and volition excite your customers and make them want to learn more virtually your business.
Paradigm specs
- Recommended Facebook ad prototype size: At least 1080 ten 1080 pixels, just it's best to utilize the highest resolution that meets the ratio requirements since there is no maximum resolution.
- Recommended epitome ratio: 1.91:1 to 1:one. In general, ratios from 1.91:ane to 4:5 are supported. Nonetheless, if you include a link, launch an Offering ad, or use stock images, you'll exist limited to a ratio of ane.91:1.
- Minimum width and height: 600 x 600 pixels.
- Recommended file types: JPG or PNG.
- Maximum file size: 30 MB.
- Aspect ratio tolerance: 3%.
Text limits
- Principal text : Up to 125 characters will appear on the ad'due south preview only, y'all are allowed to write longer ad copies. The rest will be seen when the viewer clicks "See More than."
- Headline: Upwardly to 40 characters.
- Link description: Upwards to 30 characters.
Objectives for Unmarried Image ads
Y'all can cull from the following objectives when creating your single image ads for Facebook:
- Make Awareness
- Accomplish
- Traffic
- Appointment
- App Installs
- Lead Generation
- Messages
- Conversions
- Catalog Sales
- Store Traffic
Placements
Facebook:
- News Feed
- Right Column
- Instant Articles
- In-Stream Videos
- Marketplace
- Stories
- Search Results
Instagram:
- Stories
- Feed
- Explore
Messenger:
- Sponsored Message
- Inbox
- Stories
Audience Network:
- Native
- Imprint
- Interstitial
Facebook Single Video ads
Just like you lot tin can post single image ads, you can postal service videos. Video ads are condign more than and more than pop, and they are constantly gaining more traffic.
Your encephalon is wired to call up visual content meliorate than written content. People are 27.4 times more likely to click through online video ads than standard banners.
Furthermore, information technology is a great way to grab users' attending immediately also every bit stand out from your competitors who don't make use of video ads.
Another engaging feature you can add is polls, which elevate your ads into an interactive experience for the viewers. Facebook is giving yous a bang-up opportunity to grab more attention and drive more than conversions, and so take advantage of it.
Video specs
- Recommended aspect ratio: 4:v. Ratios from 16:9 to 9:16 are supported, but they may be masked to 4:5. On the desktop, the video volition be shown with a 1:ane aspect ratio.
- Minimum dimensions: 120 x 120 pixels.
- Recommended video formats: MP4, MOV, or GIF.
- Maximum file size: 4GB
- Resolution: At least 1080 x 1080 pixels, merely it's all-time to utilise the highest resolution that meets the ratio requirements since at that place is no maximum resolution.
- Video Settings: H.264 compression, foursquare pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.
- Video duration: Between 1 second and 241 minutes.
- Captions and audio: Captions are optional only recommended considering many people sentinel Facebook videos without audio. But, adding sound to your video is nevertheless recommended.
- Letterboxing and pillar boxing are non allowed.
Text limits
- Principal text: Upwardly to 125 characters will announced on the advertising'southward preview. The rest will simply be seen when the viewer clicks "Run across More."
- Headline: Up to 40 characters.
- Link description: Up to thirty characters
Objectives for Unmarried Video ads
The following objectives are relevant when you lot create single video ads:
- Brand Sensation
- Reach
- Traffic
- Engagement
- App Installs
- Video Views
- Lead Generation
- Messages
- Conversions
- Store Traffic
Placements
Facebook:
- News Feed
- Instant Manufactures
- In-Stream Video
- Marketplace
- Stories
- Search Results
- Video Feeds
Instagram:
- Stories
- Feed
- Explore
Messenger:
- Stories
Audience Network:
- Native
- Imprint
- Interstitial
- Reward Video
Facebook Carousel ads
Carousel ads are for you if you are wanting to showcase more of your business organization's products or services.
In addition, Carousel ads allow you to upload more than one image, similar to Dynamic Ads, which makes it a bang-up option when trying to attract buyers.
You tin can upload between 2 to 10 images, and yous can also make each image link to a unlike page.
Furthermore, this format supports videos and allows you to combine videos with images. This is more engaging for users and is a fun mode to promote your production or service.
The multiple cards in a carousel advertizement help create a bond between customers and your business and they allow for more than potential customers to see the diverseness of products and services that your business offers.
Epitome specs
- Prototype size: At least 1080 x 1080 pixels, but it'due south best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.
- Recommended image ratio: 1:1. Ratios from 1.91:1 to 1:1 are supported, but they may exist masked to 1:one.
- Recommended file types: JPG or PNG.
- Maximum image file size: thirty MB
Video specs
- Recommended aspect ratio: 1:1. Ratios from i.91:1 to 1:1 are supported, but they may be masked to 1:1.
- Video resolution: At least 1080 x 1080 pixels, but it's best to utilize the highest resolution that meets the ratio requirements since there is no maximum resolution.
- Recommended video formats: MP4, MOV, or GIF.
- Maximum video file size: 4GB
- Aspect ratio tolerance: three%
- Video length: ane 2d to 240 minutes. Instagram only allows a video length of up to 2 minutes.
Text limits
- Chief text: Up to 125 characters will appear on the ad'due south preview and the rest will be seen when the viewer clicks "Encounter More."
- Headline: Up to 40 characters.
- Link description: Up to xxx characters.
- A landing page URL is required.
Objectives for Carousel ads
- Brand awareness
- Reach
- Traffic
- App Installs
- Lead Generation
- Letters
- Conversions
- Catalog sales
Placements
Facebook:
- News Feed
- Right Cavalcade
- Instant Articles
- In-Stream Video
- Marketplace
- Stories
- Search Results
Instagram:
- Stories
- Feed
Messenger:
- Inbox
Audition Network:
- Native
- Banner
- Interstitial
Facebook Instant Feel ads
Instant Experience ads, formerly known as Canvas ads, are a great way to capture the attention of your audience and highlight your products or services. This advertising format allows you to create a total-screen experience and permit users to interact with your ad.
Furthermore, they can exist added to other advertisement formats, such equally single prototype, video, or collection, and they are like shooting fish in a barrel to create and upload. The ameliorate your instant experience ad is the longer users spend looking at them.
Note: Instant Feel ads can only be shown on mobile devices.
Image specs - layout options
- Fit to Width (Linkable): Fits the prototype to the width of the viewer'due south screen and allows you to add a link. Recommended image width - 1080 pixels.
- Fit to Width (Tap to Aggrandize): Fits the image to the width of the viewer's screen likewise, but lets them tap it to run across the epitome'southward natural size and shape and if the image is wider than the screen, viewers can tilt their device to pan it. They can besides "pinch" the screen to zoom in on a part of the image. The recommended minimum epitome height is 1080 pixels. However, on some platforms, Instant Experience images don't expand when someone taps them.
- Fit to Height (Tilt to Pan): Fits the image to the height of the viewer'southward screen from the moment they see it. Equally a result, they don't need to tap it and tin can't reduce information technology to the width of their screen. Instead, the viewer should tilt their device to meet the parts of the prototype that exceed the width of their screen. The recommended image peak is 1920 pixels. Simply remember that some Instant Experience images are rendered fit to width.
Video specs
- Video format : MP4 or MOV.
- Recommended length: Maximum ii minutes.
- Maximum file size: 4GB maximum video file size.
- Captions are recommended.
Video layout options
- Fit to Width: Fits the video to the width of the viewer's screen. The recommended image width is 720 pixels.
- Fit to Height (Tilt to Pan): Fits the video to the height of the viewer's screen from the moment they run across information technology and, as a result, they don't need to tap it and tin can't reduce information technology to the width of their screen. Instead, the viewer should tilt their device to run into the parts of the video that exceed the width of their screen.
Objectives for Instant Experience ads
- Brand Awareness
- Reach
- Traffic
- Engagement
- App Installs
- Video Views
- Conversions
- Store Traffic
Placements
The available placements modify co-ordinate to the advertizing format. You can choose which ad format to use with your Instant Experience during ad creation.
Unmarried Image or Video
Facebook:
- News Feed
- Marketplace
- Group Feed
- Stories
- Search Results
Instagram:
- Explore
- Feed
- Stories
Carousel
Facebook:
- News Feed
- Marketplace
- Stories
- Search Results
Instagram:
- Feed
- Explore
Collection
Facebook:
- News Feed
- Marketplace
Instagram:
- Feed
- Explore
Facebook Drove ads
Drove ads help potential customers browse through your products or services, while on a mobile device. These ads allow you to add a video or a cover photo to display different aspects of your business.
They also provide people with an instant experience without leaving your Facebook folio, which means there could be a decreased driblet-off rate.
Potential customers tin can larn a lot about your business through Collection ads as you can showcase upward to ten images or videos in a single ad.
Image specs
- Recommended paradigm size: At to the lowest degree 1080 x 1080 pixels, simply it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.
- Prototype ratio: 1:one but, ratios from 1.91:1 to 4:5 are supported, but they may be masked to 1:1.
- Recommended file types: JPG or PNG.
- Maximum file size: 30 MB
Video specs
- Recommended video resolution: At least 1080 x 1080 pixels, but it'southward best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.
- Recommended video formats: MP4, MOV, or GIF.
- Aspect ratio: 1:ane simply, ratios from 1.91:1 to 4:5 are supported, but they may be masked to ane:one.
- Maximum file size : 4 GB
Text limits
- Primary text: Upwards to 125 characters will appear on the advertisement's preview and the residuum will be seen when the viewer clicks "Come across More."
- Headline: Upwards to 40 characters.
- A landing page URL is required.
Objectives for Collection ads
- Brand Awareness
- Reach
- Traffic
- Engagement
- App Installs
- Video Views
- Conversions
- Store Traffic
Placements
Facebook:
- News Feed
- In-Stream Video
Instagram:
- Stories
- Feed
Facebook Slideshow ads
Slideshow ads tell a story past combining multiple images or videos. These ads tell your business organization'due south bulletin using a combination of sound, text, and move. Furthermore, these ads also load relatively quickly, and then they can be played at any connectedness speed.
In fact, similar to video ads, slideshow ads create an immersive experience for the users, and they allow you to tell a story with the catamenia of images or videos better than a single static epitome can.
Image specs
- Recommended prototype size: 1280 x 720 pixels.
- Image ratio: xvi:9, 1:i, or four:5.
Annotation: the ratio should be consequent. If one of the images in a Slideshow ad has a different size, all of them volition be cropped to one:1.
- The number of images: 3 to 10.
- Recommended file types: PNG, JPG.
Video specs
- Recommended file types: MOV or MP4.
- Maximum file size: 4GB
- Recommended video duration: fifteen seconds or less.
Sound requirements
- Supported file types: WAV, MP3, M4A, FLAC, and OGG.
Objectives for Slideshow ads
- Make Awareness
- Reach
- Traffic
- Engagement
- App Installs
- Video Views
- Lead Generation
- Letters
- Conversions
- Catalog Sales
- Store Traffic
Placements
Facebook:
- News Feed
- Instant Manufactures
- In-Stream Video
- Marketplace
- Stories
- Search Results
- Video Feeds
Instagram:
- Stories
- Feed
- Explore
Messenger:
- Stories
Audience Network:
- Native
- Banner
- Interstitial
- Advantage Video
At present it's your turn
Finally, we've reached the point where you can attempt out the dissimilar ad formats, and see which works all-time for your ad campaigns.
Remember to determine your objectives, to achieve optimal results from your advertising campaigns. Once y'all have your objectives you lot can apply the information provided in this commodity to choose the right format for you.
With a better agreement and a clearer idea of the different ad formats, yous'll have the tools needed to captivate and catch the attention of your audiences - leading to better results and higher conversions.
Source: https://madgicx.com/facebook-ad-formats/
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